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Dominos Delivers Cake to Mount Saint Helens

mount-st-helens-dominos-lava-cakeIn honor of Domino's new Chocolate Lava Crunch Cakes, Domino's brought the chocolate lava that is, to one of America's famous volcanoes, Mount St. Helens. 

In one of the more interesting, and slightly odd marketing stunt, Domino's decided to go extreme by hiring a local helicopter to bring in over 1,000 Chocolate Lava Crunch Cakes to tourists as they enjoyed breathtaking views of Mount St. Helens.

They had to use the helicopter - there wasn't local delivery.

Domino's new Chocolate Lava Crunch Cakes, oven-baked chocolate cakes, crunchy on the outside, with warm flowing chocolate fudge inside were inspired by a combination of chocolate and textures. As Domino's newest permanent addition to the menu, Chocolate Lava Crunch Cakes are sure to satisfy that chocolate craving.

Followers of Domino's Pizza on Facebook and Twitter got early clues that this unique event was going to happen. The event was reported on throughout the day on Twitter by a Domino's Pizza delivery expert in the helicopter.

 

For a Domino's location near you, please visit http://www.dominos.com/.