Jack in the Box 2.0
Category: Jack in the Box Published on Tuesday, 26 May 2009 19:45
When Jack in the Box® introduced its current website in 2002, blackberries were fruit and only birds “tweeted.” Today, Jack in the Box unveiled a new, updated website – www.jackinthebox.com – that’s loaded with fun, informative and interactive tools that highlight the chain’s innovative, expansive menu and popular namesake – Jack.
The newly designed Jack in the Box website is really two sites wrapped into one.
There’s the company info site, which is devoted to nuts-and-bolts corporate information, then there’s the site devoted to consumers that highlights the chain’s famous fictional founder, Jack, and its innovative menu items, which are available anytime day or night.
Visitors to the new website are greeted by Jack, who points out a few features on the site and then invites guests to visit his virtual office, which offers a variety of interactive functions that allow Jack to travel beyond the limits of the site. For example, visitors can have Jack send personalized phone calls or e-mail messages on their behalf, such as having Jack call in sick for them or call to ask a special someone out on a date.
Outside of Jack’s office, fans can watch the chain’s latest TV commercials, purchase Jack Ca$h® cards and view extensive menu and nutritional information.
Jack in the Box beefed up the site’s menu section with color photos and detailed product descriptions and nutritional information. The company also streamlined its interactive nutrition calculator, "Build A Meal," which enables customers to compute nutritional information for their favorite Jack in the Box meal or a customized version of any burger or sandwich.
On the company site, visitors can read about the history of Jack in the Box, learn about franchising opportunities, and access an enhanced investor relations section, which enables visitors to sign up for e-mail alerts on regulatory filings, presentations, news releases, and other current events regarding Jack in the Box.