Category: Burger King Published on Friday, 03 July 2009 23:57
To celebrate the movie premiere of Transformers: Revenge of the Fallen, BURGER KING® announces the transformation of the BK™ Stacker into the BK BBQ STACKTICON™ which allows consumers to sink their teeth into as many layers of beef, cheese and bacon they want.
Two, three or four flame-broiled hamburger patties are stacked high between sesame seed buns with equal slices of melted American cheese and up to eight slices of crispy bacon, smothered in tangy BBQ sauce for the ultimate sandwich helping. The more hamburger patties ordered, the more layers of bacon and cheese, and the bigger and taller the BK BBQ STACKTICON™ becomes.
“We consistently strive to push the boundaries of our movie marketing by taking our activation beyond just sponsorship. We want our consumers to be able to continue their Transformers: Revenge of the Fallen movie experience at BURGER KING® restaurants while allowing them to customize their choice of ingredients that suit their own individual tastes,” explains Carlos Ribas, Vice President of Marketing, Latin America & Caribbean, Burger King Corp. “The BK BBQ STACKTICON™ represents choice, customization and personalization, which leaves consumers feeling empowered,” adds Ribas.
The BK BBQ STACKTICON™ is a limited time offer at participating BURGER KING® restaurants