Starbucks Rewards Programs: More Rewards & No Fees
Starbucks has relaunched its new customer loyalty card program. Now called My Starbucks Rewards, it launches on Dec. 26, 2009 in all U.S. Starbucks stores.
The new program consolidates two current programs, Starbucks Card Rewards and the Starbucks Gold card. My Starbucks Rewards delivers value with no annual fee, allows members to use any registered Starbucks Card and provides customized rewards that increase with frequency of use.
My Starbucks Rewards Benefits are offered in levels that accumulate, including:
- My Starbucks Rewards Welcome Level: A free birthday beverage when card is initially registered.
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My Starbucks Rewards Green Level: After using the registered card five times, customers qualify for the following benefits:
- Free brewed refills,
- free flavor syrups and soy,
- a free tall drink of choice with purchase of one pound of whole bean coffee,
- up to two continuous hours of free Wi -Fi daily and special offers.
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My Starbucks Rewards Gold Level: A customer simply needs to visit 30 times in a year (which averages less than three visits per month).
- Gold Level Members will earn a free drink after every 15 purchases and receive an exclusive, personalized card.
- Gold Level Members also can use all other rewards.
Current registered members of Starbucks Gold and Starbucks Card Rewards will be automatically enrolled in the My Starbucks Rewards Program beginning in January 2010 at the appropriate level in My Starbucks Rewards.
Starbucks Gold card members whose memberships are due to expire this year will have their memberships – and their 10 percent discounts – extended through Dec. 31, 2009.
All other registered Starbucks Gold card members who signed up after Jan. 1, 2009, will continue to enjoy their discount for their full membership term of 12 months and will automatically transition into the My Starbucks Rewards Gold Level upon expiration.